The Journey to Loyalty and Personalization for Digital Commerce at Michael Kors
Presenter: Nick Reshamwalla, Global Director, Digital
Tuesday, February 19 | 10am Eastern US
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Michael Kors has embarked on a journey to create more personalized digital experiences for their customer. As part of that, they have successfully launched a Loyalty Program (KorsVIP) to attract and engage their customers through personalized styling, consumer mobile applications and an extensive benefits program delivering a more rewarding way to shop. Learn about how these personalization and loyalty initiatives were designed and delivered using Oracle Commerce, Endeca and other complementary technologies.
PipelinePros would like to thank TAISTech for sponsoring the Virtual Summit. TAISTech is a global firm that focuses on digital commerce transformation by providing the strategic, creative, and technical expertise required to deliver exceptional omnichannel customer experiences for clients.