The Journey to Loyalty and Personalization for Digital Commerce at Michael Kors

Presenter: Nick Reshamwalla, Global Director, Digital

Tuesday, February 19 | 10am Eastern US

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Michael Kors has embarked on a journey to create more personalized digital experiences for their customer. As part of that, they have successfully launched a Loyalty Program (KorsVIP) to attract and engage their customers through personalized styling, consumer mobile applications and an extensive benefits program delivering a more rewarding way to shop. Learn about how these personalization and loyalty initiatives were designed and delivered using Oracle Commerce, Endeca and other complementary technologies.


Presented by: Nick Reshamwalla, Michael Kors

Meet the speaker: Nick Reshamwalla

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PipelinePros would like to thank TAISTech for sponsoring the Virtual Summit. TAISTech is a global firm that focuses on digital commerce transformation by providing the strategic, creative, and technical expertise required to deliver exceptional omnichannel customer experiences for clients. 

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