FranklinPlanner, which created the first Franklin Day Planner in 1984 and is currently used by over 15 million people worldwide to organize home and office, needed a more efficient, cost effective solution for their website. In Q4 2017, they partnered with Tenzing to migrate their Oracle Commerce practice to an AWS cloud hosting solution resulting in 40% savings in hosting and support costs while also giving them improved scalability and enabling a faster pace of innovation and development.


FranklinPlanner provides the tools and time-tested planning principles to help achieve what matters most.

"We were looking for something more flexible when it came to the support model; not having to go through as much red tape to get our builds and other configuration changes done."

- Jared Lee, Vice President eCommerce



FranklinPlanner needed a faster turnaround on environment changes and projects and also wanted significantly reduced hosting costs. With their previous hosting provider, some changes took an unacceptable 2-4 weeks. They knew that they needed an agile, responsive partner who could work with their in-house team in a more cooperative, intuitive manner. FranklinPlanner wanted a solution that would allow them to focus more on their business initiatives and less on IT management.

Finding a reliable partner with extensive experience in managing Oracle Commerce applications was critical. Tenzing offered the substantial cost savings and Oracle Commerce application expertise that FranklinPlanner required but also impressed them with their customer- centric culture. FranklinPlanner’s internal team would now be free to focus on the development and optimization of the on-site customer experience.

Together Tenzing and FranklinPlanner determined that migrating to AWS would bring them the cost reduction they were looking for with the elastic capability of AWS to adapt to changes in traffic volume. Environments could be spun up during the busy holiday season September through January and then be eliminated afterwards saving even more money and resources.









By providing MAS, hosting, load testing and systems integration all under one roof, Tenzing offered FranklinPlanner a partnership that resulted in higher efficiency and quality of interaction between teams. FranklinPlanner had direct communication with Tenzing’s development team and was able to quickly reach the right person with the most knowledge for each step of the project start to finish.

ABOUT Tenzing, Spark::red and Thinkwrap

As a trusted adviser to their clients, they use industry and technology knowledge to provide premier commerce services for some of the largest brands in the world. From digital strategy and implementation to managed hosting and optimization, their end-to-end solutions are designed by true experts, based on the leading-edge innovation, and continuously optimized to deliver superior business results. Over 100 companies trust them with their critical commerce projects including many Fortune 1000 and Internet Retailer 500 brands.

FranklinPlanner Case Study
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